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5/6/18

Cyber Security: How to wrestle your data from data brokers, Silicon Valley — and Cambridge Analytica - Jeremy B. Merrill

Cambridge Analytica thinks that I’m a “Very Unlikely Republican.” Another political data firm, ALC Digital, has concluded I’m a “Socially Conservative,” Republican, “Boomer Voter.” In fact, I’m a 27- year old millennial with no set Party alliance.

One thing is certain: My personal data, and likely yours, is in more hands than ever. Tech firms, data brokers and political consultants build profiles of what they know — or think they can reasonably guess — about your purchasing habits, personality, hobbies and even what political issues you care about.

Making statistically informed guesses about Americans’ political beliefs and pet issues is a common business these days, with dozens of firms selling data to candidates and issue groups about the purported leanings of individual American voters., Cambridge Analytica

Read more: How to wrestle your data from data brokers, Silicon Valley — and Cambridge Analytica | Salon.com

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